The Jack Apples Life

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Born out of a desire to represent the men and women that work hard -- but also want to reap and share the rewards of life.  

"Work Hard, Live Harder"

It's about working with integrity, fighting through the challenges and rising above.  But the hard work is for nothing, if life isn't lived with intention, embracing every moment and living with purpose.

 So many of us have been personally touched by mental health struggles—our own or those of the people we love. It’s a cause that lives close to our hearts. That’s why we’re committed to giving back in a meaningful way, donating 10% of all proceeds to support mental health initiatives that bring hope, healing, and connection to our community.  

The 988 Suicide & Crisis Lifeline provides free and confidential emotional support to people in suicidal crisis or emotional distress 24 hours a day, 7 days a week, across the United States and its territories. The 988 Lifeline is comprised of a national network of over 200 local crisis centers, combining local care and resources with national standards and best practices.

Our collection is an outward representation of who we are at the core: hardworking, humble, loyal, intelligent and true -- reaching for that reward, the fruit of our labor.

Sign up below for news about the launch of our product line -coming December 2025.